

Low-end disruption coming to the Ultrasound market
Butterfly Networks announced their Butterfly iQ product for release in the Spring of 2018. The iPhone-based product is expected to democratize ultrasound with its sub $2,000 price point. Because of Ultrasound’s current cost and complexity, most imaging today is done in Emergency Rooms and Radiology suites. In today’s market, a portable ultrasound starts at about $8,000, but with accessories can go as high as $30,000. High-end machines can sell for $100,000. Sonosite, the