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Low-end disruption coming to the Ultrasound market

Butterfly Networks announced their Butterfly iQ product for release in the Spring of 2018. The iPhone-based product is expected to democratize ultrasound with its sub $2,000 price point. Because of Ultrasound’s current cost and complexity, most imaging today is done in Emergency Rooms and Radiology suites. In today’s market, a portable ultrasound starts at about $8,000, but with accessories can go as high as $30,000. High-end machines can sell for $100,000. Sonosite, the leader in portable ultrasound devices, doesn’t sell a cell phone sized ultrasound device, but does sell small-footprint devices. A recent check on the Internet found a price of $36,000 for one of their smaller devices a

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